Humanity is living in the Data Age. Every day, 2.5 quintillion bytes of data are created, which will only continue to grow. In fact, 90% of the world’s data was generated in the last two years alone.
Every time someone emails your business, downloads an app, sends a text message, checks the weather, or does a thousand other everyday things, data is created, and those thousands of interactions by millions of people create an explosion of information.
For the enterprise, all of this data creates an extraordinary opportunity; instead of making business decisions by gut feel or by instinct, they can be based on proven facts observed and tested with what customers are thinking or doing.
Poor data quality leads to more than just poor decisions. It causes companies to waste resources, miss opportunities, and spend far too much time
fixing their data – time that could be better spent on other areas of the business.
Data quality should be a company-wide strategic priority involving professionals from every corner of the business. But to set your organization up for success, you need the right solution that will allow everyone in your organization to contribute to maintaining and improving data quality.
Read about each of them in this E-book created by our Partner Talend.