Tableau Desktop is the tool for a data analytical mind that wants to find business answers inside the data.
First, you can connect to multiple data sources on premise or in cloud, either files, spreadsheets, SQL databases, big data solutions or cloud apps such as Google Analytics or Google Ads. You can combine data from all these data sources into a single visualization through joins, unions or blends.
This new feature from Tableau 2020.2 allows users to establish relationships and links between several tables of a database. When the relationships are defined, Tableau transmits the data from the tables at which the links were established considering the defined aggregation. Using relationships, Tableau automatically selects and adapts the types of mergers considering the fields used in the analysis and the level of details required in the visualization.
Metrics is a new way to view performance indicators, whether it is sales, profit, the number of orders registered in a given period or daily receipts. This new feature allows users who are unfamiliar with complex analyzes to quickly observe and understand the evolution of their data from multiple dashboards, in one location. The indicators can be created and tracked with a single click, and Tableau will automatically arrange them in an interactive and easy-to-follow design. Metrics functionality is integrated into Tableau Desktop using Tableau Server and Tableau Online and can be accessed from the Tableau Mobile application.
The Set Control functionality allows user to set and adapt the views according to his interests with the help of a new filter mode. With a simple click the user can select or deselect several options that he wants or not to be displayed. The calculated fields or parameters created behind these options are now much easier to display and filter in each view. All the data for which the user chooses to display them are automatically updated to provide analysis and comparisons with the cleanest possible data.
One of the most anticipated functionality by Tableau Desktop users domes with the new Tableau 2020.1 version. The new functionality is bound to dynamic parameters which are set only once. This contribute to the automatic updating of the information that is to be viewed, as the user adds new data. With this feature, the parameter values and the list of values will be updated automatically based on the latest data entered.
With “Viz Animations” of Tableau Desktop the users have now another interactive way to view the evolution of their data, displayed as animation. This is very useful for tracking the movement or changes that take place regarding to data of interest. It’s important to know that the new functionality is preset as off, but the user can turn On and activate it. The user can set the speed of the animation and the style also, by selecting sequentially or simultaneously type of displaying mode.
Buffer Calculations allows the user to quickly create an analysis on the trading area of interest. To perform this analysis you need only 3 parameters: location, distance and unit of measurement. The new functionality of Tableau – “Buffer Calculations” allows the user to view on a map, different locations around a main spot, which is displayed on a radius set by the user. When displayed on the map, the locations are looking like a circle mark.
Explain Data is speeding up the analytical process by providing data causality directly in Tableau Software. Using one single button Tableau Desktop and Tableau Server or Online is saving the several data analysis hours by proving several explanations based on the data you see in the visualization and based on the data that you cannot see in the visualization. Is using statistical algorithms, artificial intelligence and everyone can use it.
Ask Data is using NLP (Natural Language Processing) in order to understand the business questions and provide the proper Tableau Software visualizations based on the existing data. You can have an interactive contextual dialogue with your data. In the name of science, just ask questions. This is the data analytics process in human language.
Using Tableau you can connect directly to Google Ads using your Google Account and you can start in seconds analyzing indicators such as: cost per click, conversion rate, Google Ads cost and the evolution of such indicators over time.
Using Tableau you can connect directly to Google Analytics using your Google Account and you can start in seconds analyzing indicators such as: new users, number of sessions, per day, week, month per country, city, channel group or source/medium and the evolution of such indicators over time.
Using Tableau you can connect directly to LinkedIn Sales Navigator using your LinkedIn Account and you can start in seconds analyzing indicators such as: overall InMail acceptance rate, best day and time to send emails, team members engagement and the evolution of such indicators over time.
Using Tableau you can connect directly to Salesforce using you Sales Cloud account and start doing you own visualizations based on leads, opportunities, accounts, tasks information you have in Salesforce. Or you can make use of the Salesforce Dashboards starters you find directly in Tableau Online or Tableau Server.
Once the data is prepared for analysis you can drag and drop dimension and measures on the data canvas and Tableau Desktop will automatically shape it in the best graph for that combination of dimensions and measures. Moreover you can change the visualization selecting a graph from show me section or create new type of amazing visualizations where only your imagination is the limit.
If you have Geo-spatial data, put it on a map. Tableau Desktop is automatically recognizing geo-spatial data such as countries, cities or GPS coordinate. If you have spatial files or custom geocode data, you can import it in Tableau Desktop and start your visual representation from there. Tableau supports choropleth maps, Proportional symbol maps, Point distribution maps, Flow maps, Origin-destination spider maps, Heat maps and more.
You can interconnect visualizations in a dashboard in order to guide the analytics paths of your end users. Tableau Desktop recognize automatically the data joins
from multiple woorksheets and interconnects all graphs in the view.
Use analytical functions such as trend lines, forecasts and clusters to discover the dark data. Tableau Desktop has build in ready to use analytical functions applicable directly to your data.
Replace the traditional static presentations with data stories connected directly to the live data and automatically refreshed from one meeting to another.
Once the visualizations and data stories are ready, push them to Tableau Server or Tableau Online to in order to start the collaboration within the organization.
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