77% of organizations report that customer insights have failed to become a source of growth and competitive differentiation. What happened?
When digital transformation became a common objective, most organizations treated it as nothing more than a series of boxes to check if they wanted to keep up with the competition.
Realizing the promise of Customer 360 requires a change in the way we think about customer data. The companies that thrive will be the ones that adopt a holistic perspective and treat data as a long-term strategic asset that underpins every business decision. In short, healthy businesses will be the ones who prioritize Data Health.
Read about What is in fact Data Health, cost efficiencies, stories from three industry leaders and the value of Healthy Data.