Superbet chooses Tableau and btProvider to implement a data-driven culture

Superbet chooses Tableau

The Best Sports betting Operator in Central and Eastern Europe! The only Romanian company part of the Top 30 gambling companies worldwide! Over 1000 betting shops across Romania and Poland. This is Superbet in Romania – the market leader in the Betting & Gaming industry and the company with the most noticeable growth in Central and Eastern Europe. Superbet is on a mission to excite the world!

The company’s philosophy is to invest in technology and to transform the industry. This is why they needed an advantage that would distinguish them from other important market players. At the same time, the data generated by both retail and online divisions began to increase.

The necessity to see and understand the data generated by new players in the online environment became a decisive factor for improving the services offered and for increasing the lifecycle of each player. Thus, Superbet launched several projects aimed to implement and adopt a data analytics tool, Tableau, designed to build a data-driven culture throughout the company.

“Until 2016, the only reports we were using in Superbet were in-house, using Excel. Our online activity has brought us more and more data, related to customers, their behaviour, and the transactions they perform. We looked for a data storage solution and a way to help us understand how players in our platform use Superbet products. We chose Tableau via btProvider, and we started with 5 licenses, which turned into 330 as of today. We have constantly discovered Tableau features, its capabilities and the advantages offered by this tool. ” – Andrei Popa – Director of Business Intelligence @Superbet

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