A Cohort Analysis takes the given data set and rather than looking at all users as one group, it breaks them in several cohorts for analysis. Usually those users have the same behavior, or common characteristics and this type of analysis helps the company to better characterize their customers/users.
In order to create a Cohort Analysis in Tableau, please follow these steps:
Step 1: Connect to data
By Mara Cîșlariu
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