btProvider initiatives and academic partnerships with the Romanian university environment – Innovation and performance for education!

Students from Faculty of Economics and Business Administration – Department of Economics and Business Administration in Hungarian Language at Babes-Bolyai University in Cluj-Napoca joined multiple hands-on seminars held by btProvider consultants for Digital Marketing and Sales Management and Promotion programs.

From 2012 until now, btProvider has accumulated a solid experience and expertise in the field of data analytics, big data analytics and digital transformation processes. Together with our partners we have offered the economic environment and organizations in Romania, solutions and products that respond to business challenges and that help them become data-driven companies.

Trends in recent years have increasingly shaped the need for companies to make informed decisions, manage higher volumes of data, and identify new actionable insights. Also, digital transformation has become one of the necessary conditions for business growth and for improving business processes. Thus, through the partnership announced in March this year, btProvider together with Next Consult JSC built the Next Consult Romania project meant to help organizations in the region to implement digitalization technologies.

We build performance together with the Romanian academic environment!

Early in 2021, btProvider started the first academic projects in partnership with Babes-Bolyai University and Faculty of Economics and Business Administration – Department of Economics and Business Administration in Hungarian Language of Cluj-Napoca. btProvider wants to provide students and the academic community, the experience gained over the years in building a data-driven culture and a digital business growth strategy. The goal of btProvider consultants’ is to provide students with a business perspective in terms of adapting to the labor market requirements and to present a healthy ecosystem for interpreting and exploring data. Last but not least, through this partnership, btProvider wants to provide a complete image of how digitalization technologies are used in companies to increase team productivity and build a unified image of how data and information flow.

During the seminars, students were able to get accustomed with Salesforce Sales Cloud products, and Salesforce Marketing Cloud. In the next period, btProvider consultants will present best practices to work with Tableau products, in the context of sales and marketing data analysis.

„During the seminar, Ms. Alexandra Iacob, presented the concept of audience segmentation and personalized experiences based on data and how these concepts can be easily operationalized through Salesforce Marketing Cloud platform. At the same time, the important role of consumer data in personalizing offers for both multinational companies and small and medium-sized enterprises was highlighted. Finally, the possibilities of starting a career in digital marketing were presented, the labor market having a great need for specialists in this field. The presentation is an integral part of the master’s program in Digital Marketing, which aims to provide practical training to students with the latest technologies. BtProvider has taken an important role in this step by holding multiple hands-on seminars about Salesforce and Tableau platforms.” Conf. Univ. Dr. Alt Mónika Anetta, Faculty of Economics and Business Administration Department of Economics and Business Administration in Hungarian Language, Babes-Bolyai University.

The entire btProvider team is thrilled to be part of this project and to provide useful information for preparing students for their future professional careers and thanks the Faculty of Economics and Business Administration at Babes-Bolyai University for this opportunity. btProvider consultants want to bring part of their experience during the courses, accumulated in over 130 successful projects.